Thursday, October 20, 2011

RIM aims to rebuild franchise on new BBX platform (Reuters)

SAN FRANCISCO (Reuters) ? Research In Motion will introduce souped-up operating software for its BlackBerry smartphone and PlayBook tablet designed to make both more formidable competitors to Apple and Google devices.

At a developers conference in San Francisco, the Canadian company said on Tuesday it would install its new BBX platform in next-generation devices but provided no timetable.

BBX would replace the antiquated software that now powers the BlackBerry with a package built around the QNX system, already on the PlayBook. RIM wants to stop a growing consumer preference for the faster and more intuitive Apple iPhone and devices powered by Google's Android.

"If RIM ... doesn't put every resource the company has into getting QNX out the door, BlackBerry is going to be a dead technology by next year," Jon Rettinger, president of TechnoBuffalo, a technology blog, said before the conference opened. "People have stopped caring about BlackBerry products because of the poor operating system."

RIM shares rose 2.5 percent to $22.95 in Nasdaq trade on Tuesday. The stock has fallen about 60 percent since the beginning of the year after a series of product missteps and profit warnings.

"I have not seen anything outside the box," Wunderlich Securities analyst Matthew Robison said. "They seem to be on the charted course. I have not seen anything to impress investors."

Depending on the reception that coders and investors give RIM's latest offerings, the event could help the Canadian company start repairing the damage done to its image by last week's global disruption of BlackBerry service.

The outage highlighted a series of setbacks for RIM over the past year as the company struggled to regain its stride after falling behind in a market it once dominated.

NEW TOOLS

RIM did not say whether the BBX software would enable the PlayBook to handle email routed through RIM's highly secure enterprise servers for the first time without being linked to a BlackBerry smartphone. That is one of the biggest shortcomings of a tablet that has been an unqualified dud in its first months on the market.

In addition, RIM announced a series of developer tool updates, including a framework to allow the PlayBook to run applications written for devices powered by Android, as well as BlackBerry smartphones. That could give PlayBook users a much wider range of apps to run.

"We're giving developers the tools they need to build richer applications, and we're providing direction on how to best develop their smartphone and tablet apps as the BlackBerry and QNX platforms converge into our next generation BBX platform," RIM co-CEO Mike Lazaridis said in a speech opening the three-day event.

RIM introduced a series of BlackBerry touchscreen devices using its legacy software in August. In a rare recent success for the company, the line has produced more sales than expected. The upgrade was an interim step to buy time until the company was ready to roll out a BlackBerry line with a new operating system.

(Reporting by Alastair Sharp and Pav Jordan; Writing by Frank McGurty; editing by Janet Guttsman)

Source: http://us.rd.yahoo.com/dailynews/rss/personaltech/*http%3A//news.yahoo.com/s/nm/20111018/wr_nm/us_rim

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